After spending too much time (way too much
) ”playing with” social media, I had kind of an epiphany about it- if I were to use it to “turbo-charge” and support my “real world” networking-it might be more effective as a business and relationship building tool. As soon as I came to this realization, the quality of my connections through the various social media sitesI use has begun to improve (and so have the actual business leads).
A few examples:
- When networking in the real world- I always remember to ask people I meet if they are on LinkedIn,Twitter or Facebook, and if they would like to connect. By doing this, I have met them face to face, and if I am able to keep my various profiles interesting, then when they go online to “check me out”, I am creating another level of professional credibility along with slightly deepening the networking contact.
-When connecting with people on LinkedIn (who I have not yet met face to face), I make it a point to send them an email asking if they would like to speak on the phone or meet for coffee if local, at some time in the near future-I have not done this with everyone on my list yet- but I have made progress-and have made some great connections with some amazing people.
-Meetup.com-BRILLIANT. Meetup.com is an amazing social media tool-kind of a cross between Facebook and the groups feature of LinkedIn, with a key twist-the groups actually meet in the real world-regularly! In my opinion, this has the most business building potential, and makes sense for truly building relationships (don’t most of us love actually being with people?) Check this one out-I’m confident that you will see the potential immediately.
In our business, http://teamtrainingunlimited.com , we are in the process of starting to put together some marketing and training videos, presentations and audio recordings as support for our “real world” marketing, networking and Team development efforts. We are also offering “Simple Social Media for Smart Business People” workshops- these are 4 hr, hands-on (experiential) sessions where we help participants to:
-Understand how it all fits together.
-Make plans to fit some social media into their life.
-Brainstorm interesting and unusual things to say and do with their social media accounts.
-Manage the time invested in social media networking (start big, then phase it down to less than an hour 1 day a week + up to 15 minutes a day)
Social media coaching is also a service we offer-give us a call-we love this stuff!
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